What we do

What we do

We give women a voice & champion the idea that beauty and brains are not mutually exclusive.

We believe that every woman has a voice, an opinion, a perspective. And what we do is make sure your voice is heard.

You’re not going to see celebrity gossip. You’re going to see real content by your favorite influencers that helps us all lead our best lives. There’s a themed post every day of the week, so you can expect something unique and exciting each time you visit!

No celebrities, no clickbait. Just real women talking about real topics and empowering each other along the way. 

What's with the name?

What's with the name?

The modern woman and the macaron have a lot in common.

Macarons are a celebrated dessert the world over, and they represent a more mature alternative to cupcakes or cookies; treats that so often are identified with femininity and womanhood.

Creating a macaron is an art; born out of perfect juxtaposition. It must be both crunchy yet soft, complex yet dynamic, distinctive yet unique. Similar to the many roles modern women are forced to take on, the macaron’s existence explores duality by nature. The macaron is complex, dynamic, worldly, and beautiful in its individuality, much like the women it represents.

meet the founder

meet the founder

Hi! I’m Hannah, and I do some things around here.

After living and studying overseas in Hong Kong for six months, I came back home to America with an entirely new perspective on life.

I finally found myself with time on my hands, and I began noticing disturbing patterns in the way modern media speaks to women. It’s far too big of an issue to discuss here, but it’s something I found myself undeniably passionate about.

And honestly, how many articles do we need to read that tell us how we’re doing our eyebrows wrong? How many headlines do we need to see with the Kardashian or Jenner name attached?

So rather than fighting the problem, I’ve decided to confront it head on by tackling relevant topics, with real women, to an authentic audience.

I’m also the cofounder of another startup called PrettyTracker, you should check it out!