Dispelling the Plus-Size Myth: How Fashion Fails 2/3 of the Market & the Woman With a Plan to Disrupt it

It’s not you, it’s them.

If you’ve ever felt like the fashion industry doesn’t understand you, or that something must be wrong with you because you can’t find clothes to fit your physique, you are not alone.

Or if you’ve ever cried in the dressing room (shoutout) or sworn off a brand because of a “how can anyone fit into something like this?” moment, it’s not you.

It’s them.

For far too long, the fashion industry has lazily pushed a one-size-fits-all approach to designing and manufacturing clothes.

And here’s how they do it: most brands use a standard fit model that measures about 5’7” in height and fits into a size six, using these guidelines for virtually every garment made and distributed.

But let’s think about that for one second. How many women do you know that fit this standard mold?

Here’s the thing: the average American woman wears a size 16-18 and stands about 5’3” to 5’5” tall. And about two-thirds, or 67%, of these women fall into the plus-size market.

Do those measurements, in any way, compare to the average fit model being used by common brands?

Absolutely not.

Introducing Lauren Lockhart: A Woman on a Mission

Every woman has a different shape. Every woman carries her weight differently.

So why can’t our clothes do the same?

Fortunately, there are change makers who want to upend these absurd standards forced onto us by the fashion industry to promote the fact that clothing is not a one-size-fits-all process.

Luckily for us, we were able to sit down with Lauren Lockhart, a brilliant fashion marketer with a fierce desire to change the game for us all.

While studying for her Luxury and Fashion Management MA at the Savannah College of Art and Design, Lauren created a size-inclusive handbook with factual guidelines to help brands better cater to the plus-size market.

The research, and ultimately her results, were nothing but extraordinary.

In this podcast episode, Lauren dispels the notion that the plus-size market should be excluded from straight-size designs and sheds light on the reason why fashion has continued to fail us all.

Better yet, she even lays out specific steps that these retailers can take in order to create a “fashion democracy,” as she puts it, and embrace the plus-size market without negatively affecting the bottom line.

If you have ever wondered what its like behind the scenes in the fashion industry, or why certain brands dont carry a wider range of sizes, this episode is a must.

What has your experience been like when searching for clothes in the plus-size range? Does that term even apply anymore? Let us know! In the meantime, well be here watching Lauren take over the world and loving every minute of it 🙌

👇 Follow Lauren! 👇
Instagram | Website | The Handbook

👇 Articles to Read 👇
“Tim Gunn: Designers refuse to make clothes to fit American women. It’s a disgrace.”

“The stupid reason that larger clothes fit so badly”

“Selling plus-size clothing isn’t just good for business. It’s also the right thing to do.”

“Here’s How ‘Hard’ It Is to Actually Design Beautiful, Stylish Clothes for Plus-Size Women”

📷: Lauren Lockhart

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Tags: Fashion + Beauty, girlboss, inspirational women, plus-size, plus-size fashion, podcast, retail, shopping