Frazier Lynn is an up-and-coming designer jewelry brand recently dubbed “the jewelry brand of the south.” And for good reason.
The fearless leader behind it all, Jaclyn F. Humble, transformed her passion for design into a full-time career by going for it. She listened to her heart, saw where her passions lie, and never gave up on that little voice inside her head that said “Hey! I can do that, too!”
Now her designs are sold in boutiques and online, and thats only just the beginning. Read her story to find out how she got Frazier Lynn started, where her design inspiration comes from, and what accessories you won’t find her designing!
Always Choose Tasteful over Trendy
For as long as I can remember, I’ve loved fashion & design. I credit my mom for instilling in me a strong sense of personal style from an early age. She taught my sister and me to always choose “tasteful” over “trendy.” My senior superlative was “most likely to be wearing pink” & that probably tells you everything you need to know about me.
But I never dreamed that I would be able to do something so cool for my career. My whole family is in the medical field, so even though there wasn’t direct pressure to go into that, it was always in the back of my mind.
Being an artist isn’t the most sensible or stable job, but I’m so lucky to be in a position where I can pursue my dreams full-time!
“He told me he wanted me to take a chance on my dream”
While I was studying Public Relations & Art in college, I worked at a local boutique in Augusta, Georgia as a buyer. Besides a short stint as a mall retail sales girl, the boutique was my first peek into the inside of the fashion industry.
Once the curtain was pulled back, I realized that I was capable of creating and running my own brand. I realized that no other job would satisfy me!
By combining my God-given artistic abilities and passion to make others feel good about themselves, jewelry design came naturally to me.
But I never would have started my own business if it weren’t for my husband, Jordan.
My husband (at the time- boyfriend) started a cycling apparel brand called Escadrille in Chattanooga, TN. I worked for Escadrille as the marketing manager and I really enjoyed working on the manufacturing side of the fashion industry.
After we parted ways with his company, Jordan told me that he wanted me to take a chance on my dream since I supported & worked for his.
I still moonlight as a paint & wine teacher, but I’m fortunate that I’m able to work on Frazier Lynn full-time!
You Won’t Find Me Making a Choker
Designs come really easy for me; I can design a whole collection in one afternoon. I may come back and refine some things, but I’ve never found myself lacking in creativity!
I start with a simple shape, such as a stone shape, and go from there. And I never design something that I wouldn’t wear! (You won’t find me making a choker or a belly button ring.)
But I’m most inspired by music.
I’ve always had a strong connection to music even though I’m not at all musically talented. Once I put my record player on or a Spotify playlist the ideas start flowing!
Real Southern design is more than GRITS. It’s a lifestyle.
When I was a boutique buyer, I was so frustrated with the types of “southern” brands that represented the market.
So often I found that “southern” meant bullet jewelry or graphic t-shirts with sayings about “GRITS.” (For those who don’t know, that means Girls Raised In The South.)
I’m not saying that those things aren’t “southern,” but the South has a certain flair that wasn’t being accurately represented.
In the South we love to dress up; there’s a reason why we wear our “Sunday Best” to tailgates & horse races! I truly believe that we have the best food, music, and architecture in the South & our clothing style should also reflect that.
(My southern style icons are June Carter Cash & Zelda Fitzgerald!)
It’s all about the arm stack
The perfect arm stack is all about symmetry & blank space!
In order to keep it symmetrical, make sure that the “weights” of your bracelets are balanced on each side. I usually don’t wear more than three bracelets at a time to keep it on the simpler side.
The more bracelets you put on, the more they compete with each-other.
Frazier Lynn Pays homage to my father & my heritage
I only have one sibling, a sister, who is 2 years & exactly 100 days older than me (yes, she counted). Our parents named her Kaitlyn and then there’s me, Jaclyn.
Since there are no men to carry on the Frazier name, I knew that if I ever started a business it would have the word “Frazier” in it to honor my dad.
I didn’t want to use my full name in hopes that this brand takes on a persona of its own and I wanted to pay tribute to the bond that my sister and I share- so I added Lynn after the word Frazier.
Our logo is a strawberry merged with a diamond. Frazier comes from the French word “fraisse,” meaning strawberry, and I used a diamond to represent two things: the fact that it’s a jewelry company and to pay tribute to my college sorority ADPi, of which both my sister and I were members.
In 5 years, I hope to be in boutiques in every state. But in 10 years, I hope that my line is picked up by a corporate store!
🍰 Brunch Bites 🍰
1. Any hero?
Nikki Haley & Kate Spade
2. Favorite designer?
Just one? 🙈 Coco Chanel. And whatever designer made my vintage engagement ring! I wish I knew his/ her name!
3. Favorite artist?
Changes with my mood, but I’ll say: Monet
4. Favorite book?
Currently: “I Love You Ronnie” by Nancy Regan
5. Favorite podcast?
Besides my podcast: “The Millennial Homemakers” it’s the NPR Podcast, “How I Built This with Guy Raz”
6. Favorite mantra?
“Finished is better than perfect.”
7. Favorite part (or least favorite!) about being a designer or entrepreneur?
Favorite: I work for myself.
Least favorite: I work for myself 😂
Show some Frazier Lynn love!👇
Shop | Instagram | Facebook