Start Your Day With Purpose: Set an Intention, Not A Goal.


I recently watched a fantastic video that describes how Benjamin Franklin scheduled his day for optimal productivity.

Actually I have to be honest here, my mom recommended it to me and I finally got around to watching it this weekend.

She knows that I like to (correction: need to) schedule my day down to the very half hour, and she was inspired to share this video with me because, as it turns out, good ol’ Ben did almost the same thing.

If you’re currently trying to create your own daily schedule to optimize your personal productivity, I highly recommend this video.

Thomas Frank, the creator of the video, expertly yet compellingly digs in to best practices for us to learn from Mr. Franklin and shows his viewers how to apply them modern day.

But one thing, one word, stuck out to me.

Mr. Franklin started his day setting an intention. Not a goal, an intention. There’s a difference.

An intention isn’t goal-oriented.

An intention is a mindful statement that helps you focus on the moment and live your values.

By living in the present and focusing on what matters to you or why you’re doing what you’re doing, you can live a life centered on purpose.

And isn’t that the ultimate goal, after all?

As an entrepreneur, I have to be goal-oriented throughout my day, week, and month. I even have goals for the quarter (sigh). And I have to do this to stay focused on growing my businesses both short term and long term.

If I don’t do this, my propensity to nap takes over. Confession: this is my true weakness.

But creating a habit around setting intentions throughout my day is different, and after watching this video, it’s something that I plan on implementing into my routine from here on out.

Still confused about the difference? This article by Marla Tabaka on INC. does an excellent job in separating goals vs. intentions:

“Intentions aren’t to be confused with goals: They are about who you want to be, what you wish to contribute to the world, and how you choose to touch the lives of others.

Example: I intend to show acts of kindness today, opening myself to any possibility to bring joy into the life of another.”


Here’s mine: I intend to live my day in gratitude, and I intend to be receptive to ways that I can positively contribute to the life of others around me.

So what’s your intention today?


More info here:
YouTube Video | Thomas Frank Channel | INC. article

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