*This* is Why Fenty Beauty Matters

On September 8 Rihanna launched her long awaited beauty line, Fenty Beauty, and shook the cosmetics industry to its core.

Not because of the celebrity name attached, the beautiful packaging, or the massive PR campaign behind it.

Because it launched on a platform of inclusivity.

Rihanna made it clear that she wanted women of all races and skin colors to wear her products.

And while this shouldn’t be a headline, it’s unfortunate that it is. It’s 2017, why is the concept of inclusivity for all still up for debate?

Rihanna spent two years developing Fenty Beauty, making sure that a variety of skin tones and undertones are properly represented. It officially launched with 40 different foundation shades (hell yes!), and 30 concealing sticks.

Fenty Beauty is more than an extravagant beauty line helmed by a stunning, seemingly immortal celebrity.

It’s a social statement.

And with its platform of inclusivity, diversity, and acceptance, we really hope that more cosmetic lines embrace the importance of representation like Fenty Beauty has.

Rihanna says it best:
“Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reaosn I made this line.”

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