The Whimsy & Lyrical Artistry of Emily Wilde, Creator of Some Daze Vintage

Emily Wilde has the kind of rebellious, cool girl vibes that we could only dream of possessing one day. If she’s not practicing ancient beadwork, finding inspiration for her next jewelry collection, or running her own vintage store, you can find her deeply immersed in literature, films, or the natural world.

She’s a true artist, and yet her path to success and independence isn’t what one would call average. And she’s definitely ok with that.

If you’re looking for your creative, kindred spirit, we think you’ll find one in Emily Wilde. We know we definitely have. As comfortable with the intrigue of death as she is inspired by the abundance of life, Emily represents a form of unique, incomparable sophistication and magic that you won’t find anywhere else.

Read her story below to discover more about her and her store, Some Daze.

And keep an eye out for our new feature 🍰 Brunch Bites 🍰 at the very end!




Early daze in Melbourne


I’m originally from South Australia and have only been living in Melbourne for a couple of years now. My childhood was very much one spent outside.

Thinking on my younger years I was rarely ever inside, really. I’ve always walked about my days in a daze, off somewhere else in my head.

The majority of the time I was creating things with my hands at a young age. I think it’s only natural and fitting I’ve come back to that in early adulthood.

My discovery & love of hand-crafted jewelry


I discovered my love for hand-crafting beaded jewellery very gradually.

I’d picked up some beads and thread one day from the art store close to home and read a couple of articles via the internet to understand different weaving techniques and how to begin.

And that was only in June last year! I often pick different things, like embroidery or weaving, on a whim. I enjoy and store away what ever it is I learn.

It wasn’t until last November that I started to experiment with different weaving techniques and designs to form my own voice.

I then made the decision to create a unique debut collection of earrings released July this year.

After (a lot) of trial and error, I feel I’m really beginning to solidify not only my technique but my own style as well!



It’s somewhat a signature of mine… I think there’s something rather lyrical about that.


I want to ‘own’ the fact that I’d not completed my degree because it hasn’t stopped me from continuing to create art or wander avenues of self-expression.

I realised whilst a student I was wasting my time in art school, and I wasn’t enjoying it.

The institution I was attending was top-shelf, and the tutors were full of knowledge. They pushed me to work outside the medium I’d grown into most, pencil drawing.

I thought that I’d slip into art school easily and complete my degree without any trouble but I felt like I’d already solidified my interests, inspirations and style prior to being accepted. In the end I didn’t feel completing the degree was essential.

I recall one day standing outside my studio space for an hour when I was meant to be in class, pacing, thinking my decision through, gently packing everything up and quietly leaving campus without really saying goodbye to anyone.

It is somewhat a signature of mine. I often leave social events without a word. I think there’s something rather lyrical about that. I just like being alone.



The practice, the significance of ancient beadwork


These days my process involves sourcing different kinds of inspiration via imagery from books or the internet.

I decided that, since picking up bead-weaving, I’d investigate the history of it, where it originated from or what cultures used the practice as well as how.

I use fine white string and the most beautiful glass beads. I am really visually drawn to Native American beadwork, but also Egyptian chest pieces.

There are patterns I use that are more reminiscent of Native American beading, but I am always sure to try and be respectful of original patterns of beadwork from a variety cultures and periods, by thinking of different ways I can convey what I see in my mind.

I find death to be just as interesting as what is living


I never have a hard time finding inspiration because it is absolutely everywhere if you are observant!

I find inspiration in literature (sometimes a single word can set me off on a tangent), films, other artists of course, the natural world, and animal habits.

Deceased animals and animal bones have influenced the direction for the collection I’m currently creating.

I’ve come across some extremely eerie scenes in the flesh in my life among rural farm areas of Victoria that really struck a chord with me. I find death to be just as interesting as what is living. It quietens me deeply within and it isn’t a subject I shy away from at all.

It’s important to celebrate the intimacy, the integrity of slow-fashion


What you find in a smaller, independent business you don’t find in fast fashion environments. There is an air of uniqueness to pieces created by makers and crafters that make them extra special.

It’s akin to finding the perfect vintage piece – the lovely feeling you get knowing how special it is.

I’ve seen a few documentaries over the years and read quite a bit about fast fashion, and I can never look at some companies the same knowing the processes behind where their clothing pieces are made and sourced from internationally.

It’s important to support people who sell hand-made goods because it not only makes you feel a certain intimacy with the maker, but knowing the item is made with integrity, individuality and mindfulness.

Personally, when I purchase from businesses who ethically create and sell their goods, I prefer to pay that extra amount because I know it is going to be durable and I will keep it. It doesn’t feel so disposable.



Kindred spirits of the vintage movement


I really admire a lot of women and businesses that are coming out of California at the moment.

I own a couple of pieces by Jesse Kamm and Doen. And I always seem to fall in love with them over and over every single time I wear them. I am really inspired by the values they uphold.

Another independent vintage business I feel is kindred to mine is Madeleine Boga’s Etsy store ‘Aspects of Being’. She is dedicated to the benefits of the slow fashion industry and has a cohesive collection of durable vintage available.

The theme for my next collection is stronger, truer to who I am


Since the release of my first collection I’ve evolved quite a lot and I feel like my next collection is a little more ‘mature’ with very gentle tones, reminiscent of animal bones and fungi in forests.

I’m also subtly trying to incorporate those colours I found so alluring in the 60’s and 70’s decor I’d researched for the first collection.

The theme for my next collection is stronger and true to who I am. It’s a step in a more individual direction.

It’s difficult to pin it down to one particular thing, but if I were to discuss what it communicates, I think it settles between the beauty found in exposed flesh and bones in the landscape, as well as a visual imitation of feeling ‘wild’ in the natural world.

The book Women Who Run with the Wolves, and Jamie Sam’s Animal Medicine Cards have inspired me quite a bit.



The new, the now, & the next


At this stage it’s a little early to say, but I am aiming to release my new collection sometime within the next 6-8 weeks.

I’d like to build up quite a portfolio and I know I shouldn’t rush the process. I love the therapeutic nature of weaving beads together and I think the best way I can complete the next collection is to calmly make my way through it.

So check back with me soon! 🙂


🍰 Brunch Bites 🍰


Any hero?
David Lynch. His craft and thought processes have opened my mind to things I’d not thought possible. He is a pioneer in my eyes.

Favorite designer?
I think at the moment my favourite designer is Milena Silvano. Her work is what my dreams are made of! I’d love to own a piece of hers one day.

Favorite artist?
I am pretty flighty and change my mind a lot but, Salvador Dali has been one of my most favoured artists since I was young. He definitely shifted my early perception of what art was for me. More recently, Georgia O’Keeffe has inspired my current collection.

Favorite book?
I’ve worked as a bookseller for years as a day job so this is a tough one, but my constant favourite is Perfume: The Story of a Murderer by Patrick Suskind. Really unique protagonist.

Favorite podcast?
In all honesty – I don’t normally do podcasts! I’ve never engaged with them. But if I were to get into some I think they’d have to be book-related or political!

Favorite mantra?
“Nothing will work unless you do.” Maya Angelou

Favorite part (or least favorite!) about being a designer or entrepreneur?
I’ve felt both have been really enjoyable. I’m highly motivated and love the idea of setting tasks for myself to complete every day. I am definitely a morning person too, so getting a bunch of things done before 8am is my jam!

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